# Liffey

> Liffey is commercial intelligence: it holds how a company wins and grows customers, keeps that knowledge current, and puts a senior commercial architect inside the business, so every commercial decision the team makes is a better one.

Liffey combines three things that are usually bought separately, and the three carry judgement, method and memory between them. A senior commercial architect, each with twenty years of operational experience from scale-up to PLC, who works alongside the team on the strategy itself. A method, Sell Value. Win More., structured across four pillars: strategic foundation, customer acquisition, customer expansion, and the commercial OS that executes them. And a platform that consolidates commercial knowledge from the systems a company already runs, and answers questions from it in plain English with the evidence attached.

Answers can be asked inside Liffey or from the AI tools a team already uses, including Slack, Claude, ChatGPT, Gemini, Copilot and Mistral, via an MCP endpoint that reads your record, a versioned REST API and a CLI. The platform runs on EU infrastructure with database, application compute, AI inference and embeddings in Frankfurt, adhering to ISO 27001:2022 and GDPR.

Liffey is based in Dublin, Ireland, and works with companies from roughly EUR 1M to EUR 100M+ in revenue.

## Full text

- [Everything, in one file](https://liffey.ai/llms-full.txt): the complete text of the core pages, so the whole corpus can be read in a single fetch rather than crawled

## Core pages

- [Home](https://liffey.ai/): What commercial intelligence is, what it does for a company, and what an engagement includes
- [Platform](https://liffey.ai/platform): The product in full: asking, patterns, the weekly cadence, decision tools, AI-tool access and connections
- [Architects](https://liffey.ai/architects): The senior commercial operators who work alongside your team, and what an engagement looks like week to week
- [Method](https://liffey.ai/method): Sell Value. Win More., the four pillars, and the components that make up the commercial architecture
- [The book](https://liffey.ai/book): Sell Value. Win More. by Brendan Hughes, the working handbook behind the method: the four pillars, the field-proven tools, and the Ryanair story told from the inside. Free copy on request
- [Pricing](https://liffey.ai/pricing): Tiers, what is included, and how the cost compares to a hire
- [Security](https://liffey.ai/security): EU data residency, access control, GDPR, AI governance and hosting options

## How it works

- [Ask anything](https://liffey.ai/platform#ask): Plain-English answers grounded in your own data, with the evidence they came from
- [The memory](https://liffey.ai/platform#memory): Evidence held across months until it means something, weighted so recent evidence leads while older evidence stays in the count
- [Patterns and signals](https://liffey.ai/platform#patterns): Patterns watched as they build, and judged by a commercial architect before a team relies on them
- [The weekly cadence](https://liffey.ai/platform#cadence): A weekly pipeline snapshot, the scorecard, and the nightly scan
- [Decision tools](https://liffey.ai/platform#decision-tools): One-pagers, qualification checklists and handover briefs drawn from the same agreed context
- [In your AI tools](https://liffey.ai/platform#ai-tools): Reaching your commercial brain from Slack, Claude, ChatGPT, Gemini, Copilot or Mistral
- [Connected to your stack](https://liffey.ai/platform#connects): The systems Liffey reads, the other ways in, and the controls over what reaches it
- [How information flows](https://liffey.ai/platform#flow): What happens to anything that arrives, whether a CRM record, a call, a thread, a report or a file, from arrival through redaction, passages and the nightly pass, to retrieval and expiry

## Understand the category

- [What is a company brain](https://liffey.ai/company-brain): a working definition of the category, the four properties that separate a brain from a folder, and how it differs from a wiki, a general assistant and enterprise search

## Compare the alternatives

- [Compare](https://liffey.ai/compare): the alternatives people weigh against Liffey, each reviewed in full, and the choice to go deep on one domain rather than broad across all of them
- [Build your own](https://liffey.ai/compare/build-your-own): a build guide. What you are actually building, a realistic timeline from demo to trustworthy, what it costs to keep running, why the everything-in-the-repository pattern hits a wall, and when building your own is the right call
- [Company brain platforms](https://liffey.ai/compare/company-brain-platforms): a market guide. What a company brain is, why companies are buying one, where the category came from, who is selling one in 2026 including Glean, Microsoft, Gyld, Colrows, Falconer and Brain Co., what to ask every vendor you shortlist, and where a platform built for one domain fits
- [Fractional CRO, CCO or CMO](https://liffey.ai/compare/fractional-cro): which title fits which gap, how to hire an operator rather than an adviser, how to set the engagement up so their hours go on judgement, and how a commercial intelligence system multiplies what a fractional engagement delivers by carrying it to the whole team and keeping it in the business
- [ChatGPT, Claude and Copilot](https://liffey.ai/compare/ai-assistants): what Claude, ChatGPT, Gemini, Copilot and Mistral each do well today, a step-by-step setup for a shared project, EU residency and personal data in an assistant setup, and where the assistant makers' own guidance says you need a knowledge base behind them

## Evaluate

- [Find your value leak](https://liffey.ai/diagnostic): Twelve statements, five minutes, your weakest commercial component named
- [See a demo](https://liffey.ai/demo): A 96-second recorded walkthrough of a working commercial brain, from the workspace and the architecture beneath it to a question asked in plain English and an answer traced back to the record
- [FAQ](https://liffey.ai/faq): Common questions on the product, security and commercials

## Company

- [About](https://liffey.ai/about): Who we are and why the company exists
- [Brendan Hughes](https://liffey.ai/authors/brendan-hughes): Founder of Liffey, twenty years in commercial roles from scale-up to PLC, and the author of the writing on this site
- [Insights](https://liffey.ai/insights): Opinion-first writing on commercial strategy and AI

## Writing

- [AI ROI is forcing a commercial reckoning](https://liffey.ai/insights/ai-roi-is-forcing-a-commercial-reckoning): why the returns question lands on pricing and value exchange rather than on the technology
- [The GenAI divide](https://liffey.ai/insights/the-genai-divide): why individual productivity rose while company results did not, and what separates the companies where it worked
- [Nobody owns the outcome](https://liffey.ai/insights/nobody-owns-the-outcome): accountability for the result a customer actually buys, and why it falls between teams
- [Your customers are about to ask you to prove it](https://liffey.ai/insights/your-customers-are-about-to-ask-you-to-prove-it): value evidence, procurement scrutiny, and what a B2B seller needs to have ready
- [Your team is using AI, the business isn't](https://liffey.ai/insights/your-team-is-using-ai-the-business-isnt): the gap between personal AI use and anything the company accumulates
- [AI made us all better writers](https://liffey.ai/insights/ai-made-us-all-better-writers): what happens to brand voice and commercial judgement when everyone writes well
- [Release log](https://liffey.ai/release-log): What shipped in the platform and when, newest first, everything listed live in production
- [Careers](https://liffey.ai/careers): open roles, the standard we hire to, and how the work runs
- [Commercial Architect | Revenue](https://liffey.ai/careers/commercial-architect-revenue): a fractional CRO seat inside client businesses, from 20 hours a month
- [Commercial Architect | Marketing](https://liffey.ai/careers/commercial-architect-marketing): a fractional CMO seat, covering positioning, audience and demand
- [Commercial Architect | Customer](https://liffey.ai/careers/commercial-architect-customer): a fractional chief customer officer seat, covering onboarding, retention and expansion
- [Sales Lead](https://liffey.ai/careers/sales-lead): in-house, building the pipeline and running the conversations with founders and CEOs
- [Marketing Intern](https://liffey.ai/careers/marketing-intern): in-house, writing and running the launch plan for a new category
- [Contact](https://liffey.ai/contact): How to reach us
- [Book a consult](https://liffey.ai/book-a-call): Talk to a commercial architect

## Trust and legal

- [Trust centre](https://liffey.app/trust): The architecture, control by control
- [Sub-processors](https://liffey.ai/sub-processors): Named sub-processors and their locations
- [Data processing agreement](https://liffey.ai/dpa): Article 28 terms
- [Privacy](https://liffey.ai/privacy)
- [Terms and conditions](https://liffey.ai/terms)
- [Cookie policy](https://liffey.ai/cookies)