Run your entire team on the strategy that wins.
Liffey puts your best commercial thinking behind every decision your team makes, grounded in how you actually win and grow customers and kept current by a senior architect working inside your business.
See how we build a commercial brain. Takes less than 2 minutes.
What do you want to achieve today?
€1.7m of incremental ARR
Professional-services deals convert at 25%. Everything else runs at 13%. Closing that gap across your €20m funnel is worth €1.7m.
Webinars produce customers at five times the rate
Webinar deals close at 31% and hold price. Paid social closes at 6% at an 18% discount. Moving a third of that spend is worth €420k.
18 days is already happening. Your median is 43.
Every fast onboarding named the success metric before kickoff. Six accounts starting now are missing it.
€340k of ARR shows the pre-churn pattern
Four accounts match the pattern that preceded your last three churns. Each has a save plan drawn from what kept the others.
Six accounts match your best customers’ profile
Your strongest accounts add a second team inside 90 days. Six match the marker and none has an expansion proposal. €500k of ARR.
It isn’t demand. It’s onboarding capacity.
Time to first value has doubled since March, and late first value precedes 70% of your churn. €1.2m of exposure sits in onboarding.
Make better decisions in:
Built inside the companies whose commercial engines we have run.
Your best commercial thinking already exists.
It lives in customer calls, in the deals you won, in team meetings, and in a few people’s heads. And the insights you have written down are spread across disjointed systems.
When nobody pulls it all together, this keeps happening:
An experienced operator, your strategy written down, and a brain that keeps both current.
Together they let you run like a much larger company from your first month. First insights within minutes; the architecture inside weeks.
What a commercial brain does.
It consolidates.
The calls, the deals won and lost, the pricing debates, the market read: your commercial knowledge in one place, where every decision can reach it. It reads the core commercial systems and leaves them exactly as your team left them. Every source it reads was chosen by a person: you and your architect nominate what goes in, and each source records who added it and how it should be treated.
It surfaces the pattern.
The two objections that actually move price. The churn signal three clients shared. Commercial signals are stored in memory and watched as they build, week over week. Each pattern is weighed by a commercial architect, who judges what it is worth, so what your team relies on has been evaluated and agreed.
You ask it anything.
In plain English, in the ten minutes before a call, a board meeting or a renewal conversation. Ask it in Liffey, in Slack, or from Claude, ChatGPT, Gemini, Copilot or Mistral, wherever your team already works. Every answer shows the evidence it came from, so you can check it before you use it. Processed in memory, and excluded from model training.
You reach for decision-support tools.
A one-pager drawn from your own positioning. A qualification checklist before the team commits time. A handover brief that carries what your fastest onboardings had. Each drawn from the same agreed context, kept current, so two people asking the same question get the same answer, and it is still the right one this quarter.
Your team knows exactly how they win.
Every decision anchored in what is working right now: in this market, for this segment, with this kind of buyer. The new hire runs discovery like someone who has been here two years, and the proposal says what you would have said.
Free to start. First commercial insights within minutes.
Build my brainFrom first campaign to renewal.
The decisions that change
Every commercial seat works from the same current context, so these calls get made on evidence.
Where the budget goes.
A third of paid social moves to webinars closing at 31%, worth ~€420k of ARR.
What the market is told.
Next quarter’s campaigns lead with the proof points buyers echoed back in your wins.
Where the effort goes.
The 13 open deals that fit your winning pattern get worked first.
Which deals are qualified.
All 41 open deals measured against the standard your wins were built on.
What gets handed over.
Every closed deal hands over with the success metric agreed: the 18-day marker.
When to intervene.
Six accounts are drifting off the first-value achievement path, flagged now.
Which accounts to protect.
Four accounts match your pre-churn pattern, €340k with a save plan on each.
Which accounts to grow.
Six accounts match your best customers’ profile, €500k of proposals to open.
Adhering to ISO 27001:2022 and GDPR, on independently audited EU infrastructure.
Liffey holds the commercial knowledge your company guards most closely. The architecture was built around that from the first line of code.
For twenty years I’ve worked with companies from scale-ups to PLCs, lining up the systems, the processes and the people behind a strategy.
There is always the same disconnect. The strategy is great on paper, and then at the coalface the team struggles to implement it, or the market does not behave the way we expected. It is redundant almost immediately. And that is accelerating: things are changing faster now than at any point in those twenty years.
So how do you lock in your north star and your growth plan, and still react fast to what your team sees in front of them? How do you get the learnings back from the coalface quickly enough to spot the patterns while you can still act on them?
That is why we founded Liffey. That is why we founded Liffey. To help commercial teams keep making good decisions as the market moves around them.
“We’ve grown by nearly 50% over the past year. In that time, Liffey has helped us better articulate our unique value proposition, evolve our pricing model, reset our go-to-market strategy and build scalable commercial systems. All of which has enabled us to make better decisions on a day-to-day basis and grow with more confidence.”
Nick Comer, Founder & CEO
Walk into your next commercial meeting with the answer in your hand.
See how we build a commercial brain. Takes less than 2 minutes.