Intelligent Commercial Documents
Great for when a deal is on the line and every document needs your business’s full context.
The design, draft, polish and tracked link of each, anchored in your commercial brain to win this buyer’s deal.
Commercial intelligence
Intelligent documents
that win more deals.
The one-pager after Tuesday’s discovery call. The partner deck for Thursday’s meeting. The investor proposal due Friday. Each one created for the buyer reading it, backed by proof from the deals you’ve already won.
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Step 1
Connect your commercial systems and find the proof.
Link your website, CRM, calls, inbox and documents. Liffey reads across them for the proof, your buyers’ own words and the signals that show how you win, and keeps the full context behind every deal current.
Reads across- Your website
- Your CRM
- Call transcripts
- Case studies
- Testimonials
- HubSpot
- Zoho
- Gmail
- Slack
- Notion
- Google Drive
- OneDrive
- Otter
- Granola
- Word and PDF
- PowerPoint
- Excel
- Web pages you choose
- Forwarded emails
- Industry sources
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Step 2
Lock in how you uniquely win, with human judgement.
Liffey listens for patterns in your deals and surfaces them for your team to judge. What your owners agree is locked into your commercial brain, which learns from every deal you win and works inside Claude and ChatGPT too.
Defines- Unique value
- How you win
- Who you serve
- Ideal buyers
- Problems you solve
- Outcomes you deliver
- Proof
- Deals you’ve won
- Pricing logic
- Positioning
- Sales playbook
- Partner story
- Your voice
- Logo and colours
- House rules
- Case studies
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Step 3
Create compelling documents for each buyer and their AI.
Add the deal and buyer context. Then Liffey builds the perfect document in minutes from an archetype proven to win and on-point for this exact buyer. Each one comes with a briefing for their own AI, and you hear the moment they read it.
Crafts- Proposal
- Sales presentation
- Solution brief
- Case study
- Comparison guide
- Pricing guide
- Investor brief
- Partner brief
- Terms of business
- Work order
- Landing page
- LinkedIn post
- Anything you ask for
Liffey refined our customer engagement process and responsiveness into a simple but personalized proposal, transforming what sometimes took days into reviews that took minutes. It learned and trained our positioning, our pricing and our proof points, so everything we send is on-message and makes sense to potential customers.
Alan McNabCEO, KapteaWe’ve grown by nearly 50% over the past year. In that time, Liffey has helped us better articulate our unique value proposition, evolve our pricing model, reset our go-to-market strategy and build scalable commercial systems.
Nick ComerFounder & CEO, Rosetta BrandsBuilt on 20+ years of closing deals inside B2B services, SaaS and e-commerce companies like these.
Proven Commercial Documents for Every Sales, Partner and Investor Deal.
Each one starts from an archetype proven to win deals, then is shaped by your context and the buyer in front of you, with an AI briefing behind it for the AI they use. Or describe your own, and Liffey builds it in minutes.
Solution Brief
Their situation in their words, your answer to each point. Built to agree the next step in the deal.
Sales Presentation
One story in your brand’s voice, whoever presents it, tailored to the buyer in the room.
Case Study
Deals won with companies like theirs, in their own words.
Comparison Guide
Why you, beside the alternatives your buyer weighs.
Proposal
Scope, price and next steps, while the deal is warm.
Pricing Guide
Your pricing logic, clear enough to defend internally.
Investor BriefInvestor dealsThe case for your next round, written for the investor reading it.
Partner BriefPartner dealsA simple story your partners can tell and sell for you.
Terms of BusinessSales dealsClear, fair terms for every deal, ready to send for signature.
Work OrderSales dealsScope, timing and price, set out clearly and signed off fast.
Landing PageEvery dealA hosted page with your call to action.
LinkedIn PostEvery dealYour point of view, grounded in what you know.
Create a Winning Commercial DocumentDescribe it, and Liffey builds it in minutes.
Illustrations
Your brand, drawn into every page.
Liffey creates the icons and illustrations each document needs as it writes, matched to your colours, your style and the story on the page.
See what each plan includes Drawn by Liffey for 2 Acme sample documentsLiffey is designed to help you win the deal.
Liffey brings together the best of design tools, AI assistants, presentation makers and proposal platforms, and builds every document on the commercial context your whole team shares.
Design Tools
PowerPoint, Google Slides, Canva
Great for when the design is the work.
Left to you what this buyer needs to hear.
AI Assistants
ChatGPT, Claude, Gemini, Copilot
Great for when you need a first draft.
Left to you how you win, every time.
AI Presentation Makers
Gamma, Beautiful.ai, Pitch, Storydoc
Great for when a settled story needs polish.
Left to you the argument, and the proof that makes it.
Proposal and Enablement Platforms
PandaDoc, Qwilr, Templafy, Highspot, Seismic
Great for when content needs signing or governing.
Left to you the case for winning this deal.
Get your time back and
accelerate every deal.
AI does the heavy lifting. You make the final call.
The Call Ends
They want pricing and an overview. Lose momentum and you lose the deal.
Liffey Reads It
Through your sales framework, knowing how you win deals like this, and this buyer.
Your Ask
Add what only you know, and Liffey crafts it: their needs, your proof, your pricing, your brand.
Your Final Call
You sharpen it and sign it off in 5 minutes, where it used to take hours.
With the Buyer
Sent as a link or a PDF, with an AI briefing for the buyer’s AI assistant.
Time for Tea
Your next call is at 15:00. There’s time to make a cup of tea and breathe.
Momentum on Every DealSpeed wins deals, and you reply while the buyer is still thinking about you.
A Buyer Who Feels HeardEvery point they raised, answered in their own words.
Confidence in What You SendOn message and on brand, built from what your business has agreed.
One Story From Every RepA new hire works from the same commercial brain as your best seller.
A Signal When They Read ItSee when the buyer opens it, for how long, and when their AI reads the briefing.
Control of Every DocumentYou set who can see and change what, and an audit log records every action.
Every deal you win
helps win the next one.
Each deal you close shows what worked: the proof that convinced the buyer, the answer that settled the objection, the pricing they agreed to, and what they said about the difference you made. Liffey learns it from your calls, your CRM and the documents you sent, and builds it into the next document you create.
So the one-pager for next Tuesday’s call starts from everything your last win taught you. Where proof is missing, Liffey tells you and shows you where to find it.
Ready in
Minutes
for the proposal, brief or presentation that used to take hours.
Beautiful, on point and fast,
from your whole team.
Every document starts from how your business wins and what the buyer said, is ready to send in minutes, and includes a briefing for their AI.
- How you win, locked in. Your positioning and proof from the deals you’ve won, agreed by your team and sharpened by every deal.
- What the buyer said. On the call, in the CRM and over email, answered point by point.
- Your brand, drawn in. Your logo, colours and images, with icons and illustrations drawn for each page.
- A briefing for their AI. The full context for the assistant your buyer asks to summarise and compare.
- A signal when they read it. An email the moment the buyer opens it, and a clear next step to a named person.
- One story from the whole team. Sales, marketing and leadership create from the same brain, while the deal is still warm.
Questions Buyers Ask Us.
How is Liffey different from ChatGPT or Claude?
ChatGPT and Claude write well from whatever each person gives them. Liffey gives everyone on your team the same source: your positioning, your pricing logic, your proof and the deals you’ve won, kept current. Every document starts from it, follows your house rules and shows where its quotes came from.
How is Liffey different from an internal LLM?
An internal LLM writes well from the documents your team points it at. Liffey works inside a commercial structure: who you serve, why you win, your proof, your pricing logic and your voice, each kept in its own place in your commercial brain. It listens across your calls, your CRM, your documents and your industry for signals, and raises a pattern once its strength and likely impact make it worth acting on. A named person on your team reviews every learning and insight before it is locked in, so every document starts from what your business has agreed.
Does Liffey work with the AI we already use?
Yes, in 2 ways, and you can use both. Connect your own AI tools to Liffey, and your commercial brain becomes a structured source they read from and add to. Or run Liffey on your own model: bring your Anthropic, Google Gemini, OpenAI or Azure OpenAI model, and the listening, distilling and writing inside Liffey runs on it. As standard, Liffey runs Claude on AWS in Frankfurt, with your inputs excluded from model training, and on Enterprise the whole platform can also run inside your own cloud boundary.
How does Liffey brief our buyer’s AI?
Every document you share can come with an AI briefing, prepared for that one document and that buyer. A line at the foot of the document links to it, and the briefing is a plain page your team and your buyer can read in full. It is written for the AI assistant your buyer uses to read, summarise and compare the documents they receive: the context behind the document, what you heard from them, how your offer meets their needs, the proof behind it and the questions they are likely to ask, each answered. You choose whether to add the link, and you can turn it off at any time; otherwise it stays live for 30 days. You see when their AI reads it, named by assistant, such as ChatGPT, Claude, Perplexity, Gemini or Copilot. It draws only on the document and your public story, so your internal notes and pricing strategy stay with you.
Is our data used to train AI models?
No, on every plan. Your inputs are excluded from model training, and prompts and responses are processed in memory. If you prefer, you can connect your own LLM.
Where is our data kept, and how does Liffey handle GDPR?
Your data stays in the EU: the database, application, AI processing and search all run in Frankfurt. Liffey acts as your GDPR processor under Article 28, and you can switch on PII redaction so personal identifiers are removed before anything is stored or processed by AI.
Who on our team can see what?
You set what each person can see and change, and a full audit log records every action. You also choose how long ingested data is kept.
Which systems does Liffey connect to?
Built in today: HubSpot and Zoho CRM, Otter, Granola and Pocket for meetings, Gmail, Slack, Google Drive, OneDrive, Notion, Google Analytics with Google Ads, Search Console, LinkedIn Ads, Canva and GitHub, plus any website, forwarded emails and file uploads. Any tool with an MCP server can connect as well, and more connectors are on the roadmap. Connectors start on Individual, with Slack on Business.
Does it use our logo, colours and fonts?
Yes. Liffey takes your logo, colours and key images from your website when it builds your brain, and every commercial document uses them, with icons and illustrations drawn for each one in your brand’s style.
Can we export to PowerPoint, PDF and Canva?
Every commercial document shares by link, and exports to PDF and PowerPoint for the meeting. Presentations also open in your Canva as editable designs, for teams who finish their design work there. A document can also include a video from YouTube, Vimeo or Loom, which plays when the reader presses it and links from the PDF or PowerPoint.
Where do the quotes in each document come from?
From your own material: the testimonials and case studies on your website, and the call transcripts and notes you add. Each quote keeps its source and date. Every quote is one a customer actually said, and where one is missing, Liffey asks you for it.
What does it cost to start?
Nothing. Starter is free: Liffey builds your commercial brain from your website, gives you 10 pages a month to share, and works inside Claude and ChatGPT.
Security and data protection
Adhering to ISO 27001:2022 and GDPR, on EU Infrastructure.
Liffey keeps the commercial knowledge your company guards most closely. The architecture was built around that from the first line of code.
EU data residencyDatabase, application compute, AI inference and embeddings all run in Frankfurt. Your data stays in the EU.
Zero AI retention and trainingOn every plan, your inputs are excluded from model training and processed in memory. You can also connect your own LLM.
Full access controlSet what each person in your team can see and change, with a full audit log of every action.
GDPR and PII redactionGDPR processor under Article 28. Switch on PII redaction and identifiers are removed before storage, indexing or AI processing.
Data retention you setYou set how long ingested data is kept. Originals stay where they came from, and Liffey keeps the extracted text and what it learns.
Alternative hosting optionsYour workspace in the shared EU database, or on Enterprise your own dedicated database or the same platform inside your own cloud boundary.
EU AI Act: governed AI, on the recordLiffey proposes, a named owner commits, and every authoritative change is written to the record. So when a buyer, a board or a regulator asks how a decision was made, you can show them.
Win your next deal with
a document only you could send.
Start free from your website. Liffey builds your commercial brain and your first commercial documents in your brand, with no card needed.