Grounded Judgement
or Confident Garbage?
AI that is not grounded in proper context and human judgement delivers confident garbage. Run our 32 checks and see where you stand.
Nothing graded yet. Low is good.
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What This Usually Says About a Business
A score above 25 is usually a signal about how a business runs. A website is written by marketing, and what goes into it comes from sales, from the customer teams and from whoever set the direction. When the claims on a page drift from the evidence already inside the business, the drift starts upstream of the page.
A score of 25 or under is usually a signal about how a business runs. A website is written by marketing, and what goes into it comes from sales, from the customer teams and from whoever set the direction. Claims that stay close to the evidence mean those teams are working from one picture of the business.
A score above 25 is usually a signal about how a business runs. Copy like this comes from marketing, from sales or from a customer team, and what goes into it comes from the others. When the claims in a piece drift from the evidence already inside the business, the drift starts upstream of the writing.
A score of 25 or under is usually a signal about how a business runs. Copy like this comes from marketing, from sales or from a customer team, and what goes into it comes from the others. Claims that stay close to the evidence mean those teams are working from one picture of the business.
Each team is right about its own part. Marketing works from the positioning it was given. Sales learns what actually wins, in conversations that rarely get written down. Customer teams know what the product does in practice, month after month. A score in this range is what those parts look like when they are kept apart.
Where the writing is grounded in evidence, we usually find commercial teams that are working from one picture of how the business wins and grows customers, and a business growing on the strength of it.
That picture is a commercial architecture: the teams, the processes and the systems that decide how you win. Resetting it is the work we do at Liffey.
That reaches well beyond one piece of writing. It decides how quickly a new hire becomes useful, whether two people give the same buyer the same answer, and how fast the positioning moves when the market does. Where we see it, we usually see a business growing on the strength of it.
That shared picture is a commercial architecture: the teams, the processes and the systems that decide how you win. Building it and keeping it current is the work we do at Liffey.
What the Score Is Made Of
The Five Tests
Every claim is put to these five questions, in the order they cost you.
Suggestions to Improve
Put your actual business into the answer.
Liffey builds a commercial brain from your own sources, so every answer cites the record it came from and carries the judgement of the people who run the business.