Built by Operators, so Your Strategy Keeps Winning
Your whole team gets 1 clear, written-down account of how the company grows its customers, from a senior commercial architect and a commercial brain working together. Liffey is based in Dublin.
Built to Keep a Good Strategy Current
In 20+ years of commercial work, from scale-ups to PLCs, Brendan saw the same disconnect every time. The strategy is agreed, written down, and excellent on paper. Then the team hits the coalface, the market moves, and it is out of date almost immediately.
Keeping a strategy current takes somebody maintaining it every week, and a commercial team is busy running the business. Our own systems do that maintaining now, and a senior architect decides what the evidence is worth.
Liffey stores how you win and grow customers, keeps it current, and answers from it. A commercial architect judges what is worth acting on. The strategy stays yours and stays written down. What we have built, and when, is in the release log.
How We Work With Your Team
Liffey was founded by Brendan Hughes, who spent 20+ years in commercial roles across companies from scale-ups to PLCs, lining up the systems, the processes and the people behind a strategy.
Every commercial architect on the team has 10+ years of hands-on operational experience delivering revenue growth. They have carried the number, built the team, and rebuilt the pricing when the market moved.
Read more about the architects and what an engagement looks like week to week.
See What a Commercial Brain Learns About Your Business
Your brain is free to start and built from your own website in minutes.