Find your value leak.

Question 1 of 12We can state the value only we can deliver in one sentence, and the commercial team says it the same way.

Question 2 of 12Our pricing is built on the value customers get, and we can show the numbers behind it.

Question 3 of 12We know which type of customer we win with most often, and we can prove it from our own data.

Question 4 of 12Our team works the deals that match how we actually win, rather than whatever arrived most recently.

Question 5 of 12We have a written qualification standard, and it is applied to every deal.

Question 6 of 12We know which marketing activity produces customers, not just leads.

Question 7 of 12What sales learns about a customer reaches the delivery team in a form they actually use.

Question 8 of 12We know what our fastest onboardings did differently, and we require it on every new customer.

Question 9 of 12We can name the accounts most likely to leave this quarter, and say why.

Question 10 of 12Our commercial numbers are reviewed on the same rhythm every week, and last week is still visible.

Question 11 of 12When the market moves, we know which parts of our strategy that touches.

Question 12 of 12If our two most knowledgeable commercial people left tomorrow, how we win would still be written down.