What it is
What is a commercial brain?
It holds how your company wins and grows customers: the calls, the deals won and lost, the pricing decisions, the market read. It keeps that current on its own, and answers questions from it in plain English with the evidence attached. The point is that the knowledge stops living in a few people’s heads and starts reaching everyone who needs it.
Is Liffey software, or is it consulting?
Both, and they are priced together because they work together. You get the platform, and a senior commercial architect who works with your team on the strategy itself. The platform surfaces the pattern, and your commercial architect decides what it is worth. See architects.
How is Liffey different from a wiki or a shared drive?
A wiki is as current as the last person who updated it, which in practice means it drifts. Liffey reads from the systems you already run, distils what changed, and puts the significant ones in front of a commercial architect each week. Nobody has to remember to file anything.
We already use ChatGPT. Why do we need Liffey?
A general assistant answers from what it can read in the window. It does not know how you win, what you charge, why you lost the last three deals, or what your fastest onboardings had in common. Liffey holds that, and you can ask it from ChatGPT if that is where your team already works.
What size company is Liffey for?
Companies of roughly €1M to €100M+ in revenue. The common factor is that the commercial strategy lives in one or two heads and the team has grown past the point where that works.
How it works
How long before Liffey is useful?
The free plan is live in minutes, seeded from your domain’s public footprint. With your systems connected, the first answers come back grounded in your own numbers inside the first days: real enough to take into a call that week. The full commercial architecture takes weeks, alongside your team.
What does Liffey connect to?
The core commercial systems where your commercial knowledge already lands: the CRM, meeting recordings, shared drives and email. Liffey reads each one and leaves it exactly as your team left it, and you choose what it reaches. See connected to your stack.
Does my team have to learn another tool to use Liffey?
They can ask it from Slack, Claude, ChatGPT, Gemini, Copilot or Mistral, in the window they already have open. There is a Liffey interface if they want one, and if you would rather build your own way in, there is an MCP endpoint, a versioned REST API and a CLI, each reading your record.
Who keeps a commercial brain up to date?
New evidence is read every night and the pipeline is snapshotted weekly, so change is visible rather than overwritten. A commercial architect judges what surfaces before your team relies on it, which is what keeps the volume low enough that people read it.
What happens in a typical week with Liffey?
Half a day with your commercial architect on the strategy itself, a review of what the scan surfaced, and the rest of the time your team asking it questions as they work. More hours through a pricing reset or a new segment, fewer when the rhythm is holding.
Security and data
Where does our data live in Liffey?
The database, application compute, AI inference and embeddings all run in Frankfurt. Every layer that stores or processes your data sits inside the European Union. The full architecture is at security.
Is our data used to train AI models?
The enterprise terms we hold with Anthropic and AWS exclude your inputs from model training, and prompts and responses are processed in memory rather than retained at the AI layer.
Who at Liffey can see our data?
Operator access is break-glass: time-boxed, reason-stated, audit-logged and self-expiring, and the model is identical on every plan. The audit log is append-only, enforced at the database, and records the actor, the timestamp and the before and after state.
Can we get a DPA and a sub-processor list from Liffey?
Both are published rather than available on request: the data processing agreement and the named sub-processors with their locations. Most security reviews complete without a call.
What happens to personal data in our CRM?
Every workspace can enable PII redaction at ingestion, which replaces emails, phone numbers and bank identifiers with typed placeholders before storage, indexing or AI processing. You also set the retention window on what is kept.
Commercials
What does the Liffey free plan include?
A working commercial brain for your company, seeded from what is publicly readable about your domain, and a first read on your strategic foundations. It runs on the same platform and the same EU infrastructure as every paid plan.
How much does Liffey cost?
From €2,995 a month, a senior commercial architect operates fractionally in your business, evolving and being accountable for the strategy that wins and grows your customers. Larger engagements are scoped to what the business needs. Embedded puts the architect inside your commercial leadership, by application. See pricing.
Is Liffey priced per person or per company?
The price covers your company, and the whole commercial team can use it. Charging by the person would work against the thing that makes it valuable, which is everyone asking the same brain.
What happens to our data if we leave Liffey?
It is yours. You export the full commercial architecture, and we delete or return the underlying content within 30 days at your choice. The strategy you built stays written down in your business.
Can we change our Liffey plan later?
Each quarter, up or down. Companies move up through a pricing reset or a new segment, and back down once the operating rhythm is holding on its own.
Still deciding?
Run the diagnostic and see which of the four pillars is costing you most, or talk to a commercial architect for twenty minutes.