Intelligent documents
for every HubSpot deal.
Liffey reads the record, its contacts and the call, then creates the document for that buyer, ready to send with your name on it.
Every document starts from the deal and the buyer.
From HubSpotThe stage, value, contacts and company, and every note, call, email and task logged on it.
From the CallThe transcript from your call recorder, so the buyer’s own words lead the document.
From Your BrainHow you win, your pricing, your proof and your brand.
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Step 1
Connect HubSpot and your call recorder and find the proof.
Link HubSpot and Otter, Granola or Pocket, with your website and documents. Liffey reads across them for the proof and the signals that show how you win, and keeps the full context behind every deal current.
Reads across- HubSpot deals
- Contacts
- Companies
- Otter
- Granola
- Your website
- Case studies
- Testimonials
- Word and PDF
- Forwarded emails
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Step 2
Lock in how you win, with human judgement.
Liffey listens for patterns in your deals and surfaces them for your team to judge. What your owners agree is locked into your commercial brain, which learns from every deal you win.
Defines- Unique value
- How you win
- Ideal buyers
- Proof
- Deals you’ve won
- Pricing logic
- Positioning
- Sales playbook
- Your voice
- Logo and colours
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Step 3
Create the document for the deal, for the buyer and their AI.
Pick it in HubSpot and add what only you know. Liffey builds the document in minutes from an archetype proven to win, with a briefing for the buyer’s own AI.
Crafts- Solution brief
- Sales presentation
- Proposal
- Pricing guide
- Case study
- Comparison guide
- Anything you ask for
The right document at each stage of the deal.
Solution Brief
Their situation in their words, your answer to each point. Built to agree the next step in the deal.
Sales Presentation
One story in your brand’s voice, whoever presents it, tailored to the buyer in the room.
Case Study
Deals won with companies like theirs, in their own words.
Comparison Guide
Why you, beside the alternatives your buyer weighs.
Proposal
Scope, price and next steps, while the deal is warm.
Pricing Guide
The logic behind your prices, clear enough to defend internally.
Every document keeps working after you send it.
AI BriefingThe buyer’s AI reads your case the way you would tell it.
Open SignalYou hear when the buyer opens it.
One story from every rep.
One Story From Every RepA new hire works from the same commercial brain as your best seller.
Control of Every DocumentYou set who can see and change what.
Momentum on Every DealSpeed wins deals, and you reply while the buyer is still thinking about you.
Liffey refined our customer engagement process and responsiveness into a simple but personalized proposal, transforming what sometimes took days into reviews that took minutes. It learned and trained our positioning, our pricing and our proof points, so everything we send is on-message and makes sense to potential customers.
Alan McNabCEO, KapteaWe’ve grown by nearly 50% over the past year. In that time, Liffey has helped us better articulate our unique value proposition, evolve our pricing model, reset our go-to-market strategy and build scalable commercial systems.
Nick ComerFounder & CEO, Rosetta BrandsBuilt on 20+ years of closing deals inside B2B services, SaaS and e-commerce companies like these.
Questions Sales Leaders Ask About Liffey and HubSpot.
What does Liffey read from HubSpot?
Deals, contacts and companies, and the notes, calls, emails, meetings and tasks logged on each one, so each document starts from everything that has happened on the deal you pick.
Which Liffey plan includes the HubSpot connector?
Connectors, HubSpot included, start on Individual. See what each plan includes on pricing.
Where is our data kept, and how does Liffey handle GDPR?
Your data stays in the EU: the database, application, AI processing and search all run in Frankfurt. Liffey acts as your GDPR processor under Article 28, and you can switch on PII redaction so personal identifiers are removed before anything is stored or processed by AI. See security.