Call recording, conversation intelligence or a commercial brain?
A call tool records every conversation and helps each seller win the next one. A commercial brain looks for patterns across every source, inside the business and outside it, and surfaces one once it is strong enough to matter. A senior architect then decides with your team what it changes. The two work best together.
Brief
Call recording and conversation intelligence tools record and transcribe every call, coach the seller on the next one, and keep the pipeline honest.
Liffey looks for patterns across every source, inside the business and outside it: sales calls, customer calls, internal, commercial and partner meetings, your CRM and documents, and the industry sources it scans every week. It finds the patterns specific to your business. A pattern reaches your architect once its volume, its strength and its likely impact make it worth acting on. Your architect weighs it with your team, and what you decide is locked into the brain.
Together: the call tool captures the conversation, and Liffey reads the calls you choose to bring in and turns them into decisions.
What call tools do well.
They record and transcribe every call
Every conversation is kept, searchable and shareable, so nobody relies on memory or a hurried note to know what a buyer said.
They coach the seller on the next one
Talk time, questions asked and objections met show the seller how the call went, so they walk into the next one better prepared.
They keep the pipeline honest
What was said on the call is attached to the deal, so a forecast reflects the conversation and the stage a deal has really reached.
What a commercial brain does with them.
It learns from every source, inside and outside
Sales calls and customer calls are read alongside your internal, commercial and partner meetings, your CRM and documents, and the industry sources the brain scans every week. It reads them all against what your business has already learned, so a pattern shows up wherever it starts.
It raises a pattern once it matters
A pattern is surfaced when its volume, its strength and its likely impact reach the bar for your business. When 5 customers raise the same topic with 5 different sellers in a week, it reaches your architect, where it would otherwise be missed, and each alert is worth your team’s time.
Your architect decides it with your team
Your architect brings human judgement to the pattern and talks it through with your team. What you decide is locked into the brain: the positioning, the profile of the customers worth winning, the qualification questions or the playbook.
The call tool captures, and Liffey turns it into decisions.
Keep the call tool your team already uses. Liffey connects to Otter, Granola and Pocket and reads the calls you choose to bring in, 1 at a time, so each brain learns from the conversations your team chose for it.
When a pattern in those calls is worth acting on, it reaches the people who set the positioning, the pricing and the plan, and the change comes back to the seller as a better playbook.
A pattern that changed a playbook
After a promising deal stalled, the architect read the recorded calls against the client’s ideal customer profile. That same week, the profile gained 2 new disqualifiers and a first-call question: has this business already built the system we would replace? Every price now waits until discovery has named the broken process and what it costs.
Ask both the same question.
Ask your call tool what your marketing team should change this quarter. Then ask your commercial brain the same question.
A useful answer names the pattern, the calls it came from, what to change, and who decides.
Your company’s commercial brain
and a senior operator to maintain it.
A senior commercial architect, the method they work from, and the brain that holds what your company knows about winning.
The architect
A senior commercial operator with 10+ years from scale-up to PLC works alongside your team on the strategy itself. They judge what the evidence means before anyone acts on it, and that judgement is a person's job.
- From 20 hours a month
- Has owned a number, set pricing, built a motion
- How an engagement runs
The method
A structure that says how the parts of a commercial strategy relate: the value you deliver, the buyers it is worth most to, how you reach them, and what happens after the win. It is the full version of what a good project instruction aims at.
- Built from work with companies across Europe
- Your version of it is yours to export
- The method in full
The platform
It reads the systems you already run, keeps what matters about how you win, and answers in plain English with the evidence attached. It updates itself, so nobody has to remember to re-upload anything.
- Ask from Slack, Claude, ChatGPT, Gemini, Copilot or Mistral
- An MCP endpoint, a versioned REST API and a CLI
- Calls, deals and threads, as well as documents
The clearest way to judge it is to watch one running. There is a recorded walkthrough, and a 5-minute diagnostic that names the weakest part of your commercial picture without you talking to anybody.
Questions people ask.
What is the difference between conversation intelligence and a commercial brain?
Conversation intelligence records, transcribes and analyses sales calls to help each seller and keep the pipeline accurate. A commercial brain looks for patterns across every source, inside the business and outside it, those calls included, and surfaces one once it is strong enough to matter. A senior architect then decides with your team whether it changes the strategy or the playbook.
Do we need to replace our call recording tool to use Liffey?
Keep it. The call tool records and coaches; Liffey reads the calls you choose to bring in and turns what they reveal into decisions for the whole team. Liffey connects to Otter, Granola and Pocket, and reads 1 chosen call at a time.
Who uses a commercial brain in a team that already records its calls?
The revenue leader first, because the brain answers the questions a CRO is asked every week. Marketing, product, customer success and leadership use it too, because what buyers say on calls changes their work as much as the seller’s.
How does Liffey decide which patterns are worth acting on?
The brain surfaces a pattern once its volume, strength and likely impact reach the bar for your business, for example the same topic raised by 5 customers with 5 different sellers in a week. A senior commercial architect weighs it against your strategy and the evidence, discusses it with your team, and what you decide is locked into the brain.
How much does Liffey cost?
Plans start at €2,995 a month, with a senior commercial architect working alongside your team. The pricing page sets out what each plan includes.
“We’ve grown by nearly 50% over the past year. In that time, Liffey has helped us better articulate our unique value proposition, evolve our pricing model, reset our go-to-market strategy and build scalable commercial systems. All of which has enabled us to make better decisions on a day-to-day basis and grow with more confidence.”
Nick Comer, Founder & CEO
20 minutes on your commercial strategy.
Where your calls already tell you something the rest of the team needs, what belongs in a commercial brain, and whether your call tool is already covering it.